MARKETING MANAGEMENT

A Marketing Management Specialisation in a PGDM program focuses on equipping students with the skills and knowledge required for successful marketing careers. This specialization covers core topics such as consumer behavior, market research, digital marketing, branding, sales management, and advertising. Students develop essential skills in strategic planning, creativity, communication, and data analysis.

The program includes practical training through case studies, internships, and live projects, ensuring students can apply theoretical concepts to real-world scenarios. Graduates can pursue diverse roles such as marketing managers, brand managers, digital marketing specialists, market researchers, and advertising executives.

Marketing Management specialization prepares students for dynamic roles across various sectors, including FMCG, retail, e-commerce, media, and technology. It offers exposure to the latest marketing trends and tools, networking opportunities with industry professionals, and the development of a comprehensive marketing strategy mindset, making it ideal for those aiming to excel in the competitive field of marketing.